Our Philosophy

What is your most valuable asset?

If you answered your house – you would be wrong! Insuring major debts like your mortgage is always a good idea.

But YOU are worth so much more to your family than a paid off house

Look at this simple Canada-based example: Let’s say you own a home that is worth $450,000, and you owe $250,000 on it. It looks like you have an asset worth almost half a million dollars, and equity of $200,000.