January 2nd, 2012 | Author: Mitch Reynolds

Life Guard Insurance’s Top 7 Articles in 2011

A year in review with only 7 stops

Best insurance articles of 2011 2011 was a big year for Life Guard Insurance. We have gone far beyond our first website – Life Insurance Calgary, and are now building an information network across Canada for the benefit of all Canadians. Reviewing the top 7 articles of 2011 wasn’t easy, as I had to look at multiple websites to bring the data together. In the future I think the national website, Life Insurance Canada, will be the main source for all guests trying to dig deeper into our info about life and health insurance, but at present the Calgary website still gets lots of visitors too.

So, without further ado – here are the top 7 articles of 2011, with a brief description and reasons why they got so many views:

1. Whole Life Insurance Dividend Option: Paid Up Additions

This article was #1 because of pure search results. I wrote a 4 part series on Dividend Options for Whole Life Insurance that helped explain all the ways people could use dividends and this article ranked #3 on Google SERPs for keywords like “paid up additions”. Funny there hasn’t been a lot of comments yet. I guess I did such a good job of explaining the concept that no one bothered to ask more questions.

2. Pushy Life Insurance Agents Are A Dying Breed

This article got more views than most because of the image. I have a great picture of a crazy insurance agent trying to sell a contract. Google Images results ranked the picture very high for keywords such as insurance agents, pushy salesman, etc. Not sure how many people actually read the article vs. looked at the picture. Worth a read anyway.

3. Jack Layton Loses to Cancer. Why Were We All Surprised?

Just like most Canadians, I was moved by the death of Jack Layton to his second bout of cancer. It seemed so sudden to me (probably the same for you), but as I thought about it and my family’s history with cancer, it wasn’t that surprising to see someone lose to the disease. This is a more personal piece about battling cancer and how people try to remain positive in order to overcome the illness. A very timely piece that got some good attention.

4. Whole Life Insurance Dividend Option: Premium Reduction

Just like the #1 article of the year, this article too got excellent placement by Google for keywords around premium reduction and whole life dividend options. Hopefully those who found the page got their questions answered and helped them make a good decision about buying whole life insurance and how to use their dividends.

5. VIDEO: Canadians in Denial Over Bank’s Mortgage Insurance

This short article with attached video was inspired by the CBC Marketplace report on Bank’s Mortgage Life Insurance and how the application is designed in such a way that you can probably not answer the questions without making a mistake, giving the bank the ability to deny your claim. Having met a few people who had mortgage insurance claims denied by one of the big 5 banks, I know how devastating it could be to not have your death benefit paid out and the surviving family left with a mortgage they can’t pay. Really worth a watch if you have bank’s mortgage insurance.

6. INFOGRAPHIC: Do You Have Enough Life Insurance

I started posting infographics towards the end of 2011 and they have been widely received. I will continue posting useful infographics I either find online or we produce in house. Hope you enjoy this one, like so many others did. A simple graphic that shows most Canadians and Americans have only about 3.6 times their annual income in life insurance, but 10X income is recommended to properly secure your families future.

7. Focus on Health Insurance

This is an overview article of health insurance planning at different stages of life. The follow-up articles for this post are not all done yet, so please check back for more information about life-long health insurance planning.

Life Guard Insurance is committed to bring you the best insurance information online

Thanks to everyone who took the time to read the articles and those who wrote comments. We are really looking forward to a strong 2012 with lots of growth. Keep you eyes out for lots and lots of new videos being produced for those who don’t like to read but would rather watch. Our new YouTube Channle, LifeInsuranceCanada, is up and running – please check it out.

And, as always, if you need personalized service with your life and health insurance needs, please contact us, and we will be sure to find a professional local life insurance broker in your area to help you.

The article was written by +Mitch Reynolds. If you found this article interesting or it made you think, please feel free to share your comments below. Liking us on Facebook, giving us a +1 on Google or Tweeting this article about the top 7 insurance articles in 2011 would also be very much appreciated.