Mitch Reynolds, MBA
President, Life Guard Insurance
Mitch Reynolds has been a a licensed life insurance advisor and manager since 2000. He started his career with Clarica Financial, which today is known as Sun Life. He worked in his home town of Saskatoon for two years as an advisor before moving to Toronto as a training manager. After four years in Toronto, Western Canada was calling him back, so he packed up the family and moved to Canada to head up RBC Insurance’s Career Sales team in Southern Alberta as their Sales Director.
Most recently, Mitch was the Regional Manager for ATB Insurance Advisors Inc. Mitch has experience managing a large and diverse group of insurance sales professionals, and has been helping clients with their personal and business insurance planning. With over 10 years of industry experience, Mitch knows how to structure insurance solutions for everyone, from basic family needs to advanced corporately owned insurance products.
Insurance Specialization
- Family risk management for debt and income replacement
- Disability Insurance for self employed contractors/consultants
- Long Term Care Insurance to protect retirement goals
- Critical Illness Insurance to protect lifestyle and access health care needs
- Whole Life Insurance for Estate Planning and long-term cash accumulation

Client Testimonials
We consider ourselves intelligent buyers – we take out time, do the necessary research, understand key terms and compare options available in the market place. We approached Mitch along with a couple of other insurance companies/agents. Though everyone provided us qoutes for the coverage amount we requested for, only Mitch challenged us on the rationale behind picking that amount. Our meeting with him turned out to be quite a revelation and we stood corrected on the coverage requirements at the end of that exercise. Mitch then helped us narrow down on an insurance provider and assisted us at each and every step of the process – till the time he came into our house for personally handing over the policies. One quality that stood out during the entire interaction was his patience and genuine eagerness to do the best for us – even if it meant losing out on a couple of dollars of commission that he could have made by signing up with certain providers, though not necessarily the best for us. Mitch is an intelligent and caring service provider with an excellent work ethic and we wish him success as he builds up his business.
Swaroop George and Prita Madan
I recently worked with Mitch in securing somewhat complex personal insurance coverage. I was impressed by his responsiveness [he called me back on my first e-mail in five minutes and it was after 6 PM!], his depth of knowledge of his industry and his products, his professional advice based on a broad awareness of current trends and his omnipresent personal touch. A knowledgeable, thorough and low-key professional who inspires confidence.
Fred Jacques, Principal Consultant at Jacques & Associates Inc.
It gives me great pleasure to recommend Mitch to anyone who is looking to manage risk using a life insurance product. In working with Mitch I have learned more about life insurance than I ever knew there was to know. In teaching me about his industry, Mitch has not only demonstrated expert knowledge but also a passion for his work and a deep commitment to his clients. Mitch has taken it upon himself to educate the world about how life insurance can help people enjoy more security and less stress in their lives. A significant and worthwhile objective for such a capable individual.
Gord Aker, P. Eng., ACC, President at The Canada Military Museums Society