Life Guard Insurance Affiliate Leads Program

The Life Guard Insurance Network

 

Life Guard Insurance & PPI Solutions Internet Marketing Strategy

Life Guard Insurance & PPI Solutions have partnered together to build an Insurance Industry First – Canada’s premiere web-platform for internet marketing of life and health insurance products. We are building Canada’s first MGA Sponsored internet marketing system for the benefit of PPI Solutions brokers.

 

Instead of everyone competing against one-another for web-traffic and internet leads, the Life Guard Insurance Network will provide all members the opportunity to receive leads for life and health insurance from a nation-wide network of integrated local city, provincial and national websites.

 

What makes the Life Guard Insurance Network Different

Most internet marketing for life insurance has always been focused on one agency or broker. The Life Guard Insurance brand is being built as an association of many different life insurance brokers across the country, each running their own business. By becoming a member of the Life Guard Insurance Network you will have all the benefits of being online with none of the downsides:

• Maintain your own business (no switching agencies or MGAs)
• Be dual branded alongside Life Guard Insurance
• Be included in Canada’s first and best online search tool to find a broker in your local area
• Have the full power of a nationwide internet marketing company, specialized in life and health insurance, behind you
• No work to design, build and maintain a website (all done for you)
• No split commissions or changing agency/MGA to process business
• Website, membership and internet leads at the most affordable prices in Canada

Life Guard Insurance does not have brokers of their own competing with you. This system is designed to generate leads 100% for its members. We create the opportunity to sell – you provide the service to the client.

The Online Lead Generation System

Life Guard Insurance will be using a Search Engine Optimization strategy (SEO) to reach potential clients who are researching insurance related topics online. Our vast amounts of content will be distributed through our extensive website network and across the internet in general. Our net to draw in online traffic will be cast far and wide, including:

• A network of over 60 Life Guard Insurance websites across the country targeting their local geographic markets
• Broker websites for PRO Members which are also search engine optimized to their local geographic area
• Complete social media distribution and engagement strategy including Facebook, Twitter, LinkedIn and Google+
• YouTube Channel with new weekly videos and distribution of videos across the internet
• Daily blog with 1 to 5 pieces of unique customer focused content added

Life Guard Insurance is focused solely on building the best online experience for internet shoppers of life and health insurance. Our vast amount of content in the form of articles, online tools, and video library will build engagement and trust with our online visitors. Those visitors will “convert” into prospects by contacting us online or by phoning Life Guard Insurance for service.

 

When one of our online guests “converts” into a lead we will distribute that lead to our network of local PPI Solutions insurance brokers for immediate service. Leads will be distributed daily so they are fresh and the faster the broker responds to the lead, the higher the likelihood of a sale.

What makes Life Guard Insurance Leads the BEST

All other websites that are trying to capture online traffic and visitors it into sales are using online quote forms and instant quote tools to capture names, phone numbers and email addresses. Not so with Life Guard Insurance.

 

We allow our online guests to use our system as much as they want. There is no barrier to getting a quote – no name, phone number or email address. This builds trust and repeat visitors to our websites. When clients have educated themselves enough and are ready to buy they will either call us directly or use an online contact form requesting service.

 

This is why all leads coming from Life Guard Insurance are considered HOT LEADS!!

Life Guard Insurance Membership System

Silver Members

Silver members are basic members. Signing up as a Silver Member is free, but silver Members are not included into the Find A Local Broker© search engine. Silver Members will only receive leads once the PRO and Gold Members have had their lead quotas filled each month.

 

We would expect leads for Silver Members to be minimal and only available towards the end of each month.

Sign-Up Fee: $0

Membership Fee: $0

Cost per Lead: $65

Gold Members

Gold Membership is full inclusion in the online Find A Local Broker© search engine and includes a customized business profile page on the network. Each Gold Member will be attached to one of the Canadian cities in the Life Guard Insurance network. When an online guest uses the Find A Local Broker© tool and searches by province and city, they will receive immediate, randomized results of all local brokers affiliated with Life Guard Insurance in that city.

 

If a client likes the profile information and clicks the CONTACT Button, they will be linked to the brokers customized business profile page. The business profile page will include a contact form (where an email is sent directly to the life insurance broker as soon as the online guest clicks SUBMIT), bio, insurance specializations, social media links, website link, personalized video, and client testimonials.

 

Gold Members will also be able to set their monthly quota for leads (up to a maximum of 10 leads per month).

 

Gold Membership includes:

• Local search listing in our Find A Local Broker© Tool
• Customized business profile page
• Up to 10 qualified leads per month
• Lead distribution priority above Silver Members

Costs for Gold Members:

• Sign up fee (includes building customized business profile page): $1,500
• Monthly fee for inclusion in the Find A Local Broker©  search engine: $150
• Cost per qualified lead: $50

 PRO Members 

PRO Membership is our Cadillac service for PPI Solutions insurance brokers. PRO Members will have everything included in the Gold Membership level plus a personal and customized website built for their business and brand. The local website will have all of the following:

• Over 15 pages of unique hand-crafted content including:
  • Home page
  • About the business
  • Life and health insurance products
  • Investments solutions
  • Online needs analysis tools
  • Instant life insurance quote tool
  • Contact forms
  • Blog
  • Regular updates to the blog (twice per month from Life Guard Insurance) and broker’s access to self publish content to their blog.
  • Customized template, color scheme and business logo web-design
  • Landing page video and special offer opt-in form
  • Personalized email drip-marketing campaign
  • Google Places account for their address
  • SEO Website Boost Campaign

This local website is designed to be optimized to your local geographic marketplace and, with time, will rank highly of local Google searches regarding life and health insurance keywords. We would expect the website to place on Google Page #1 for Search Engine Results Pages (SERPs) for local geo-targeted keywords.

 

This means targeted traffic will be coming to your website for information and advice about life and health insurance. They will find a professional, beautiful and easy to use website with useful information and easy to use tools.

 

LEADS FROM THE PRO MEMBER’S PERSONAL WEBSITE ARE INCLUDED IN THE MONTHLY FEE!

 

In addition to the broker’s personal website being launched as a turn-key internet presence with minimal input and hands-off monthly maintenance, PRO Members will have the following extra services from the Life Guard Insurance Network:

• Unlimited quota on life insurance leads from their local Life Guard Insurance branded website
• Lead distribution priority over Gold Members
• Top of page results on the Find A Local Broker© search engine tool (PRO Members will be listed above Gold Members)

Cost for PRO Membership

• Sign-Up Fee (includes website set-up and customized business profile page): $5,000
• Monthly website maintenance and top level Find A Local Broker© search engine results: $500
• Cost per qualified lead: $50

Qualified Lead Distribution

Qualified leads are either internet contact forms completed by our online guests requesting a quote or the services of a local life insurance broker, or a direct phone-in lead. All leads will have a minimum of name, phone number and email address. Many leads will include specifics about products desired, birthdates, coverage amounts, smoking status, etc.

 

Leads are distributed according to membership hierarchy. PRO Members can set a monthly quota on the number of leads they would like to receive and these leads will be filled first.

 

Second comes Gold Members, who have a maximum quota of 10 leads each, and their quota will be filled once the PRO Members have received all their leads.

 

Any excess leads generated each month, above the monthly quota for PRO and Gold Members, will be distributed evenly amoung the Silver Members.

 

There is one exception: Direct contact leads from the Find A Local Broker© tool. If an online guest contacts a local broker directly via their business profile page (usually searched from the Find A Local Broker© Tool) a lead will go directly to that specific broker. Leads will be counted towards their monthly quota, but could result in the monthly quota being exceeded in any given month. If the monthly quota is exceeded because of direct contact leads then the local broker can elect to either accept all leads as-is or reduce their monthly quota for the following month.

Together we can dominate life insurance internet marketing in Canada

Life Guard Insurance and local PPI Solutions brokers across Canada can partner together to build the best online system for life and health insurance internet traffic and lead generation in Canada. Together we will have the best resources for online guests researching life and health insurance information. Together we will help more Canadians solve their insurance needs. And together we will all grow our businesses and prosper from a new and important source of business prospecting – internet marketing of life and health insurance.

 

Contact us today – spaces in each Canadian city are limited so act now!

 

All members requesting inclusion into the Life Guard Insurance Network at any of the three membership levels will need to be approved by the local PPI Solutions management teams.